KIKO Milano.
KIKO Milano.
On this page you will find materials created for the PR events of three collections, some creative packshots of the collections launched in recent months for stores in the Middle East and the United Arab Emirates, and some retail materials for engraving translated into 26 languages.
PR EVEnts
For each collection, about ten events are held in Italian shopping centers. All materials must therefore be aligned with those of the collection and are generally required:
an A5, to display at the checkout counter.
an A6 (front and back), to be handed out to customers the week before the event.
and a digital window to advertise the event day, even to those who don’t walk into the store.
During the above-mentioned events, our beauty advisors and makeup artists apply makeup to customers using the collection launches in the beauty corners, these large structures that are positioned outside the store in the middle of shopping malls.
Beauty Corner
For the retail team, I develop different materials. The project that involves the most materials is definitely the engraving project, for which six different materials are developed and translated into ten languages. Layout consistency must be maintained even though the translations may be of different lengths. For each country, we produce:
A Digital Screen to slide behind the checkout.
Two A5 sheets, one to be placed at the checkout and one on the laser marking machine.
An A4 sheet for in-store communication.
A Digital Window to attract customers in-store.
The wrapping of the table on which the machine is positioned.
