posters & advertising.
posters & advertising.
There are three projects on this page: first of all, the project for Negroni, an advertising campaign for a famous Italian cured meat brand, second, three posters made to decorate a room with typical Australian phrases, and third another commissioned set of posters to decorate a room.
NEGRONI
This project was created for a Negroni contest regarding Negronetto’s 70th anniversary. The brief was to create an advertising campaign that could reflect the past and the future while maintaining the values of the brand. I decided to focus on the family, a recurring concept in Negroni’s ADVs, but a family of the future.
In the first visual I didn’t use any headline, as it is clear from the visual that the alien family is stealing a Negronetto from the earth.
The second visual represents a Negroni space station sending a rocket Negronetto to the family, taking a break after a long trip. The headline written in Klingon says “The tastiest break”.
These three posters, while visually distinct, are united by their shared theme of Australian culture and identity. The phrases are common Australian expressions that capture the country's laid-back, friendly, and honest spirit.
I used Photoshop and Illustrator for the posters, Photoshop for the dripping effect and the scale one, and Illustrator for the central, more decorative piece to ensure crisp lines and scalability.
decorative posters
MAPS posters
This project was a commision, and the client wanted posters of all the cities he's lived in. He wanted something simple, aesthetically pleasing, and suitable for any room in the house. However, he didn't want monuments depicted, as he wanted something monochromatic and personal. Since the client is an urban planner, I suggested creating a series of maps of all the cities, making them monochrome and highly stylized, so as to only see the rough structure of the city, without being able to read the names of the streets and squares.
AISLA
This project was created for a contest by AISLA, an association that supports families with a parent with multiple sclerosis. The brief called for an advertising campaign that showcased how a child with a parent with ALS is forced to adapt to the parent's needs, putting them first, thus depriving themselves at least partially of their own childhood and youth.
I created this multi-subject campaign, showcasing three rooms of a house: on one side occupied by an ordinary child and on the other by a family with a disabled member.
