I led the complete visual communication update for KIKO ME, KIKO's global loyalty program. This involved managing and producing all materials, ranging from large window displays to small in-store pins, and ensuring their seamless translation and adaptation into 20 languages for use across the entire worldwide store network. The project was initiated following a new photoshoot, and my core objective was to modernize the program's aesthetic and increase its visual appeal. I accomplished this by updating the historical style and implementing a strategic color shift from the original pink to a much more eye-catching yellow.